The Grit is a set of written interviews with thought leaders in the design and development space (check out Product Design Tips from the Twitter Hashtag Inventor, Chris Messina) He explained a content strategy which involves the 20% / 80% rule.
Avocode write series#
While talking about content, Matouš also talks about The Grit which is a blog series of branded content by Avocode. Avocode uses over 30 paid tools for marketing (Notion, Intercom, etc) and the combination of a variety of SaaS tools allows their small team to be highly efficient. Avocode’s growth team constantly evaluates the company’s pricing packages and feature set to align with customer expectations and requirements. Matouš discusses how the Avocode marketing team is constructed - a combination of three teams in Growth, Creative and Customer Success. He explained their typical customer’s working process which includes the whole workflow of the design process and working through feedback until the design is finalized. Avocode’s founders dealt with the problem of combining design and development, developed several plugins and ultimately landed on developing a single tool which could open a variety of design file formats. Matouš talked about how the web has evolved in the past four years and how Avocode originally started as a development agency.
Avocode write code#
The company provides a design collaboration platform for agencies, startups, enterprises and pretty much any entity that needs to code websites or apps. Matouš discusses the ideal customer profile of Avocode.which aims to bridge the gap between designers and developers. He talked about his working experience as a freelance copywriter for several years before joining Avocode. Learn how the organization builds their conversion strategy after attracting hundreds of thousands of visitors to their content.Įpisode Highlights Matouš provides some insight into his past work experience which includes copywriting with a couple of advertising agencies before arriving at Avocode. The interview focuses on the past experiences of Matouš as a copywriter and how he’s transitioned to leading a team responsible for campaigns and content on a variety of different platforms. During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Matouš Roskovec, the Creative Lead at Avocode.
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